January 2010
3 posts
“Do not depend on the hope of results. When you are doing the sort of work you...”
– Thomas Merton “Letter To A Young Activist”
Weapons of Influence
Cialdini describes six “weapons of influence”
Reciprocity: people will repay favors.
Commitment and Consistency: people will stick to commitments made publicly.
Social Proof: people will do what other people do.
Authority: people obey authority figures.
Liking: people are more influenced by those they like.
Scarcity: people desire what is perceived as scarce.
From Never...
“Vision without action is a daydream. Action without vision is a nightmare.”
– Japanese Proverb